Pedaler’s Inn Langsett

This week sees the kick off of stage one of the Tour De France in Yorkshire. To celebrate the event coming to our home county, students from Leeds Metropolitan University were asked by Polaris bike wear to rebrand a pub, situated along part of the tour route in Langsett, Sheffield.

Work for the rebrand started way back in October 2013 and has required many meetings, visits and discussions with both Polaris and the owners of the formally known, ‘Waggon & Horses.’

The newly named ‘Pedaler’s Inn’ is running for 100 days, finalising on Sunday 6th July when the tour passes by the  pub.

Months of work has seen us design many different aspects of the pubs new cycling themed identity, from beermats to children’s activity packs.

pedalers inn sing

(Left: The designed Pedaler’s Inn coat of arms, right: our hand painted signs ready to go up)

the pedalers inn

As well as these we’ve designed a countdown board for the outside of the pub, vinyl graphics for the toilets, a cycling themed beer, plates, table numbers, welcome banners, indoor signs and postcards to name a few!

beermats

(Beer mat example – there are 6 altogether, each with a fact & photograph about a past Tour De France cyclist)

countdown board collage

(A countdown board was designed and installed to inform passersby of the takeover/tour passing)

More to follow…